Posted February 22, 2008 by Carl Unger
Those of us who pay close attention to the airline industry don’t often have much to feel good about. So when an airline debuts a new logo, we get excited, because it’s likely the new logo will be fun and cool, and won’t make us dread our next flight. Hey, at least it’s not another fuel surcharge, right?
However, when we saw Spirit’s new logo, the words “fun” and “exciting” didn’t exactly leap to mind. Instead, words like “time machine” and “disco” were thrown around, because frankly, Spirit’s new logo just screams 1970s.
It’s hard to determine exactly why. Is it the bicentennial-era color scheme? The rampant use of italics (hip then, a bit, well, outdated now)? Is it because the logo reminds us of those darlings of the late 70s, the Montreal Expos?
Whatever it is, Spirit expects it to work, or has no idea what they’re doing. Let’s assume the former. Retro is in, so why not try it? What we want to know, however, and what we fear perhaps more than anything, is this: Are polyester seats next?
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