Study Shows People prefer Atlantic City to Las Vegas

Posted April 29, 2008 by Carl Unger

Look at the calendar, my friends—it ain't April Fool's Day.  A Market Metrix survey of 35,000 combined visitors to both cities shows that people prefer Atlantic City to Las Vegas, albeit by a slim margin.  A.C. edged out Sin City in overall customer satisfaction, as well as "emotion scores," which measure seemingly unquantifiable attributes such as how sophisticated and hip/cool each city is.  Atlantic City was considered to be a far greater value, which is probably the source of most of its appeal.Llnj956_2

I can't help but feel a little befuddled here.  I grew up in Jersey, and I've been to Atlantic City a number of times, though admittedly not in years.  I recall, however, a prevailing feeling of shabbiness, and what I remember most is seeing bus after bus unloading retirees from the northern suburbs.  Not exactly hip and cool, right? Vegas, on the other hand, is a nonstop circus of over-the-top debauchery and glamour, even if the latter is mostly superficial.

That said, Atlantic City has changed a great deal in the past five or seven years.  New hotels such as the Borgata have classed up the place, bringing in celebrity chefs and popular acts like Sheryl Crow and Eric Clapton (and Paul Anka, but who's counting?).  Conversely, Vegas is creeping toward overkill (which, for Vegas, is saying a lot), with mega-hotel after mega-hotel rising up like a bad poker player's debt.

I turn to you, my fair readers, for some insight here.  Help a lost blogger make sense of this.  Is Atlantic City, tucked away in stinky (but loveable) New Jersey, really preferable to the glitzy, elegant, celebrity-magnet kingdom of Las Vegas?  Post your comments below!

Interested in Atlantic City? Check out:
Cheap flights to Atlantic City
About Atlantic City
When to visit Atlantic City
Cheap Atlantic City travel

Users are solely responsible for the content of the comments posted. Comments are subject to the terms and conditions and do not necessarily reflect the opinion or approval of does not control or endorse the content, messages or information posted.

Reader Comments

You may have misunderstood the study a bit ... It's not a comparison of Vegas to A.C. It's guest perceptions of their particular stay in either Vegas or A.C.

Posted on April 29, 2008 at 04:03 PM by DMG

Two words: THE BEACH! In AC, you can always escape the casinos and explore the fun side of the boardwalk (which has gotten much less shabby in recent years) or dip your toes in the surf. In Vegas, you can't get that sea-salty air (although give it a year--I bet some casino will try to manufacture it artificially).

Posted on April 29, 2008 at 04:04 PM by Sarah

The survey sample comes into question here. Let me quote the Market Metrix info:


• I use a casino host and he takes very good care of me and my needs.

• The quality of their goods is excellent. I stayed in the suite which offers a huge bathroom, ceiling to floor windows and an unusually comfortable bed. There is a special dining room for 'high rollers' that is great.

• Lots of Comfortable Pillows and a complimentary Fruit Basket.

• Upgraded room upon check in

• A birthday cake, wine and cheese, fruit plate delivered to my suite was unexpected, but a great surprise!


For the most part, it sounds like they interviewed established Atlantic City "high roller" players. These are visitors with an established relationship with hosts in Atlantic City and get amazing, personal treatment.

Someone who gets their ass kissed in AC may not have the same relationships with a Las Vegas property they visit once every year or two.

This feels like a survey that was taken among AC visitors. Take the same survey in Las Vegas and you'd perhaps have very different results.

If one lives in Los Angeles and has visits Las Vegas monthly (dropping a pile of cash)... then visits AC once every couple of years when they are in the New York area... My bet would be that you'd see a 95% Las Vegas preference.

Funny that Media Metrix didn't include how they aquired the data.

Ted Newkirk

Posted on April 30, 2008 at 02:43 AM by Access Vegas Managing Editor

The one time I went to AC I played poker with homeless people for hours on end and was sick in bed for 5 days after I came home. I've never been so sick in my life.

Posted on April 30, 2008 at 07:35 AM by Chris

I live in Dallas Tx and LOVE AC. I much prefer AC to Las Vegas. I love the boardwalk, the food on the boardwalk, the beach and being able to walk from casino to casino. I go to AC & Las Vegas a couple of times a year. Give me AC any day.

Posted on April 30, 2008 at 02:05 PM by Lee

Well I think the borgata is just the best hotel casino ever. I stayed there when the
place first opened. But now the price to stay there is over my head. I would much rather stay at the MgM in vegas where the hotel "and" surrondings are wonderful. Atlantic city cannot compare to vegas. Also vegas comes out cheaper you dont need a rental car and theres always a deal on the flights. Also all of the casinos are in walking distance. In other words Vegas Baby!

Posted on May 09, 2008 at 11:49 AM by Tammy B.

The big differents between Las Vagas and Atlantic City is the beach, I been to Las Vagas and said this is just like Atlantic City w/out the beach (everybody loves a beach) and now they have the beach bars w/bands playing and the town w/ the outlet stores is so cute, and the boardwalk was just voted #6 on the 10 best boardwalks in Us

Posted on May 09, 2008 at 01:24 PM by margaret

I agree with DMG! I personally like the various shows that Las vegas has to offer. I have seen quite a few and would recommend people to use the list provided to see them for themselves. The Shows at Las Vegas are much more posh and grand.


Posted on February 15, 2009 at 08:19 AM by Mike Sanders

IT'S true !! viva Atlantic city!!!Mike

Posted on March 18, 2009 at 04:05 PM by Buy Propecia Online

The beach of Atlantic City makes it more attractive than Las Vegas.

Posted on November 10, 2009 at 04:05 PM by Lea

I still love Vegas

Posted on November 11, 2009 at 11:46 PM by online casino

Then why is vegas so much bigger and badder than atlantic city? That place only does well because people go there who can make a short trip. For good trips, they come to Vegas, baby!

Posted on July 12, 2011 at 03:03 AM by las vegas seo

Nonstop circus of over-the-top debauchery and glamour, even if the latter is mostly superficial.

Posted on September 29, 2011 at 11:45 AM by Best Hotels in the Philippines

The comments to this entry are closed.


TrackBack URL for this entry:

Listed below are links to weblogs that reference Study Shows People prefer Atlantic City to Las Vegas:

  • From:
  • To:
  • Depart:
  • Return:
  • Travelers:

Hotels, Rental Cars, Cruises, and Vacations