Posted May 8, 2008 by Heather Gilbert
Yesterday, Southwest Airlines announced a new addition to its beverage lineup. The low-cost carrier is now offering Monster Lo-Carb energy drink aboard its flights. I salute Southwest for trying to offer passengers more in this era of cutback, and I’m all for more choices when I’m flying, but I’m not sure I want to be strapped into a seat for hours on end with a plane full of people guzzling energy drinks. In my mind, energy drinks are the domain of software developers, extreme athletes, and club kids. At least Southwest had the common sense to charge $3 a pop for this beverage, so as to hopefully diminish the chances of any said flight turning into an after-hours rave and/or long-haul Java programming session. But I’m still concerned.
Let’s consider for a minute Monster’s tagline: “Release the Beast.” Let’s also consider what Monster has to say about this drink on its site: “We went down to the lab and cooked up a double shot of our killer energy brew. We hacked out carbohydrates and calories, transplanted the wicked buzz and dialed in the flavor. Lo-Carb Monster energy still delivers twice the BUZZ of a regular energy drink, but only has a fraction of the calories.” My prediction? Disaster.
I can just see Johnny-guy-next-door buckling in next to me, ordering a Monster Lo-Carb, and proceeding to tell me in great detail all about his wicked killer idea for a movie. Great. Enter Samuel L. Jackson in his new release, “Energy Drinks on a Plane.” Oh Southwest, thanks for trying.
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