Posted June 6, 2008 by Kerry Sainato
No. Really. We rank ourselves in order of Excel wizardry.
So, when I needed to report on popular routes for the year, I saw a strange anomaly: Searches for flights between Los Angeles and Honolulu doubled from March to April. In fact, LAX to HNL was our number-one-searched route for April and beat January, February, and March’s top-ranked route (Detroit to Las Vegas) by 18 percent!
Of course, being an analysis nerd, I thought, “Look at that variance! Something must be wrong with that number!” But then my brain kicked in to gear. I remembered that April saw the end of ATA and Aloha Airlines; both carriers specializing in flights from the West Coast to Hawaii. I guess people were frantically looking for other ways to get to the Big Island and eat their weights in Spam.
Now, if I could just figure out why so many people from the Motor City (DTW) want to visit Sin City (LAS) every month, I’d feel like a real sleuth.
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