Posted September 9, 2008 by Carl Unger
Southwest released a pair of new ads recently, each of them touting the airline's "fees-don't-fly-with-us," mantra. In one, a road-weary Southwest customer is surrounded by travelers singing halleluiah hallelujah as he is told Southwest won't charge him for his checked baggage. Watch:
In the second ad, a man at a competing airline's counter is quoted a low price for his flight. This makes him happy. "Wow, that's not bad!" he says. Then the desk agent turns around, revealing a scary, demonic-looking face on the back of her head. The face begins demanding bag fees and booking fees before saying "just gimme the whole wallet." Note the voice effects:
All I can say is, wow. Did Southwest just turn the debate about airline fees into a Biblical stand-off between good and evil, or did the airline merely send its marketing staff to the Exorcist School of Advertising? Either way, that lady creeps me out, and I decided to find out what other people thought. Here's what I uncovered:
Clearly I'm not alone.
Users are solely responsible for the content of the comments posted. Comments are subject to the terms and conditions and do not necessarily reflect the opinion or approval of bookingbuddy.com. Bookingbuddy.com does not control or endorse the content, messages or information posted.
The comments to this entry are closed.
TrackBack URL for this entry:
Listed below are links to weblogs that reference Southwest's New Ads Amuse, Terrify: