Posted September 25, 2008 by Heather Gilbert
OK, the whole airline isn’t for sale. But advertising space on seat backs, window shades, overhead bins, tray tables, and drink carts is.
Starting last week, if you’ve got the dough, Spirit Airlines ' Mile High Media wants to hear from you. Touting itself primarily as advertising your audience can’t get away from, Mile High Media is debuting with a campaign from the Bahamas Ministry of Tourism.
What might I see aboard my next flight on Spirit? Signage on my seat back? Beats looking at old pilly fabric. Flip-flop decals on the overhead bins? I only see them as I shove my now-oversized-to-avoid-checking-it roll aboard in there. And on the window shade? I’ve only pulled that down to try and get some shuteye, so go ahead.
As long as Spirit doesn’t plan on using the space for its own tasteless ad campaigns, it’s fine with me. I certainly don’t want to spend my whole flight thinking about threesomes and MILFs, thank you very much. And besides, they’re not the first low-cost carrier to go this route. Ryanair practically invented onboard advertising. And if by some teeny chance this lowers my fare by offsetting fuel costs, well they can put ads on my suitcase if they want. Wait a minute here … hey Spirit, wanna buy ad space on my suitcase? Let’s talk!
(Photo: Spirit Airlines)
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