Spirit Airlines for Sale

Posted September 25, 2008 by Heather Gilbert

Spiritadspace OK, the whole airline isn’t for sale.  But advertising space on seat backs, window shades, overhead bins, tray tables, and drink carts is. 

Starting last week, if you’ve got the dough, Spirit Airlines ' Mile High Media wants to hear from you.  Touting itself primarily as advertising your audience can’t get away from, Mile High Media is debuting with a campaign from the Bahamas Ministry of Tourism. 

What might I see aboard my next flight on Spirit?  Signage on my seat back?  Beats looking at old pilly fabric.  Flip-flop decals on the overhead bins?  I only see them as I shove my now-oversized-to-avoid-checking-it roll aboard in there.  And on the window shade?  I’ve only pulled that down to try and get some shuteye, so go ahead. 

As long as Spirit doesn’t plan on using the space for its own tasteless ad campaigns, it’s fine with me. I certainly don’t want to spend my whole flight thinking about threesomes and MILFs, thank you very much. And besides, they’re not the first low-cost carrier to go this route.  Ryanair practically invented onboard advertising.  And if by some teeny chance this lowers my fare by offsetting fuel costs, well they can put ads on my suitcase if they want.  Wait a minute here … hey Spirit, wanna buy ad space on my suitcase?  Let’s talk!

(Photo: Spirit Airlines)

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Reader Comments

This seems like a natural marketing progression. I'm only surprised it has taken airlines this long to catch on.

Posted on January 28, 2011 at 11:46 AM by XF100

Wow, this is one great idea. I'm into advertising and this is one hell of an idea, to be honest. I've been traveling for so many years and never thought about this. Thanks for posting.

Posted on May 16, 2011 at 09:50 AM by Wall Decals For Kids Jessica

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