AirTran, JetBlue, and Southwest Among Most Reliable Airlines

Posted October 1, 2008 by Carl Unger

Forbes.com recently released a report on what it considers to be the most reliable airlines in the industry. Southwest came out on top, with JetBlue third and AirTran fourth—meaning low-cost carriers (LCCs) took three of the top four spots on the list, ahead of all the "big" airlines except for Continental, which placed second.

Airtran_2 In short: LCCs rock.

Here's how Forbes came up with the list. The website "collected five years' worth of data relating to on-time arrival, cancellations, complaints and mishandled baggage from the Aviation Consumer Protection Division of the Department of Transportation. Delays and cancellations, the factors most likely to ruin a flier's day, were given double weight." Forbes also included rankings from J.D. Power and Associates' consumer satisfaction reports, and factored in each airline's financial strength.

The result, as I mentioned above, puts Southwest firmly on top overall, as well as in several individual categories (particularly punctuality and cancelations). AirTran was the best at not losing its passengers' luggage, while JetBlue fared very well in customer-service topics.

What makes this list interesting is that LCCs, while typically successful from a price standpoint, and in some cases known for their customer service, don't necessarily have a reputation for good performance. After all, Forbes prefaces its own results by writing, "Budget carriers aren't always considered smooth-running operations offering a consistent level of service." As this report shows, however, the LCCs are doing more than holding their own in the hostile, turbulent airline industry.

(Photo: Wikipedia)

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Reader Comments

I've read so many negative reviews of Jet Blue, but personally, my experience has mostly been very good...They're definitely my first choice of airline to fly - (leg room, digital tvs, and friendly service - and uh..fewer old people flying who slow down the lines with their two huge roller suitcases? I feel like maybe those people are on AA..)

Dr. Tantillo (’the marketing doctor’) has a blog on branding ( http://blog.marketingdoctor.tv ) did two posts a while back criticizing JetBlue for their sneaky/deceptive frequent flyer program (miles expire - but this isn't made clear up-front) and well-publicized gaffes.

Links to JetBlue posts on Tantillo blog:

http://blog.marketingdoctor.tv/2008/05/07/tantillo-on-the-news-jetblue-needs-to-remember-its-customers.aspx

http://blog.marketingdoctor.tv/2008/05/14/jetblue-again.aspx

I hope this write-up by Forbes gets them some more positive press!

Posted on October 02, 2008 at 08:22 AM by sloane

I was just thinking about AirTran, JetBlue, and Southwest Among Most Reliable Airlines and you've really helped out. Thanks!

Posted on January 31, 2009 at 01:34 AM by YachtCharter Griechenland

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