JetBlue Goes to the Dogs (and Cats)
Posted December 17, 2008 by Carl Unger
JetBlue recently launched JetPaws, a new travel service that is pet "fur-iendly." (I swear I did not come up with that! It's from JetBlue's press release!) OK, so what does JetPaws provide, you might ask?
On the surface, it doesn't look like JetPaws is much more than a new branding initiative for JetBlue's existing pet policy, which consists of a $100 each-way fee for small dogs and cats in the cabin (JetBlue apparently doesn't allow animals in the cargo hold). But there are benefits to the new service.
JetPaws will kick in two TrueBlue points each way when you travel with your pet, which is a nice perk. Other than that, customers receive a pet carrier bag tag, which, JetBlue says, will "let everyone know your pet is ready to jet," as well as Travel Petiquette, "a handy list of JetBlue's social graces of pet travel." JetBlue will also send you a welcome email with information and tips for your upcoming flight, and the airline has a free pet travel guide available for download on its site.
From there, it gets kitschy. JetBlue is selling trademarked pet travel gear, including a Pet Carrier and a Pet Travel Kit, which includes a fleece blanket, a white rubber bone toy, and a 16-ounce bowl emblazoned with the JetPaws logo. And, for the four-legged passenger that wants to display some JetBlue love, the airline has dog-sized polo shirts and hoodies sporting the JetBlue logo and cute phrases like "JetWag" and "I only beg for Blue Chips." Seriously.
I'm a pet owner (the cutest dog and cat you ever did see), so I'm glad JetBlue is making pet travel seem more like a service than a hassle, even though my dog is too large to fly the JetBlue skies. And JetBlue does seem to have its heart in the right place by making (small) pets welcome aboard its planes. But JetBlue Doggie Polo shirts? I draw the line at dog clothes. I mean, small dogs in funny clothes are cute and all … the way they waddle around looking sort of confused … adorably confused … you know, I bet my dog would look cute in one of these … and Christmas is around the corner, so—wait! What am I saying? No clothes for dogs! No!
But good job otherwise, JetBlue. A well-deserved wag of the proverbial tail to you.
What do you think? Is JetPaws a step forward for travelers with pets, or just clever marketing? And would you get your little canine friend a JetBlue hoodie? Don't be shy
(Photo: Flickr)
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Reader Comments
?Is supposed to be a great program? A $100 per pup to ride under the seat!!! I have two West Highland White Terriers (Westies). We just went to Sarasota from Chicago on American. While we had a deal, the dogs cost us more than our tickets. When is a deal not a deal? At this point it becomes cheaper to drive from Chicago to Sarasota
with gas & hotel than to fly and rent a car. I see somebody getting shot in the foot here. I like your service.
I think $100. Is excessive for a small pet that put under th seat in front of you.With the economy so bad & seniors on fixed incomes,this is thoughtful;but not helpful.Thank you for your consideration.Sarah Hopkins
This is just a glorified advertisement campaign aimed people who love their pets. I'd rather keep my dogs with good friends or a reputable pet hotel rather than put them through the trauma of air travel.
What about big dogs? I need to go to canada with my black lab/ boarder collie, but i cant find out how much it will cost to get him onto a plane, or what planes even take dogs...
Melissa--JetBlue doesn't take big dogs, unfortunately. Your dog and carrier must weigh 20 pounds or less. Air Canada will let you check a pet as baggage, as will most other major carriers. Air Canada charges $105 each way for this service, and other carriers will charge about this much, if not more. Thanks for reading!
It's a little pricy for me. I usually pay $160 for roundtrip under the seat and I thought that was high for the sky!
I own three dogs, so in theory I like the idea. (if only my 40 and 60 pounder could hang out in the cockpit--they like to be in the driver's seat!)
But I think back to my childhood, when I was mildly allergic to cats and dogs. (outgrew that)
Some people need inhalers or possibly even epi-pens if around animals for just a few minutes.
What happens when someone allergic to animals finds themselves sitting next to one of these special guests?
Also, I imagine the experience could be frightening to a small animal, combined with ear pressure changes, or other animals onboard, it could be a rough flight.
So no one has problems about whining little dogs or allergic reactions?
If faced with a NYC-LA flight with a "yapper", I think I'd (gulp) prefer the cell phone "loud talker" instead! At least their battery would wear out! :)
I'm surprised the airlines don't segregate this to certain sections of the planes or certain flights.
...woof...
$100 for under the seat?
Sorry but I'll pay the extra and have my cat ride in the seat next to me. Why should she shoved under the seat to only be kicked by the long legged guy or teased be the 5 year old in front of me.
In emergency, which are happening quite frequently, I want quick access her carrier to grab and exit.
And where's the kitty-wear, what no one thinks cats wear shirts? Mine won't but somewhere one does, JB stop catering to the pup. Dogs drool, cats rule!!!
I'm very dissapointed with jet blues catering to the animal loving customer. Somewhere along the line we crossed over to humanizing 4 legged creatures.It may be surprising to alot of pet owners that there are many people who don't like cats and/or dogs especially on an airplane in the human passenger compartment. My son who loves to travel and is severely handicapped is afraid of dogs especially Barking ones.If he were to encounter a bark of any type on a plane he would be very upset and never want to fly again. But that doesn't seem to matter to the self centered animal lovers who think if a person doesn't like cats or dogs there is something seriously wrong with them. In my sons case there is but many so called normal people feel the same.Jet Blue this is a bad idea. If there ever was an emergency landing somewhere the dogs in there carriers would be grabbed and the carriers would inhibit the orderly evacuation of the plane.As in my case my handicapped son would not be a priority.
jerry,
sometimes people need to go places with their dogs. much like sometimes you need to go places with your handicapped son. simple logistics. get over it.
Very much an animal lover here but cannot compare an animal to a human emergency.(like in comment about handicapped son)..pleeze people...
Anyway, I am highly allergic to cats. Like em but can't breathe around them normally. Had an incident on JetBlue on a red eye flight from west coast to east coast. I coughed and wheezed the whole time not knowing a lady behind me had her cat sitting on the "seat" in its cage rather than under the seat. Since it was a red eye flight, I didn't realize this until we landed. Could have been a very serious situation for me. I believe people with pets and in my case, especially cats, should be placed in just a certain area, away from people proned to allergies. Now each time I fly to the west coast I ask the JetBlue people as I am boarding, if someone has a cat and if I need to change seats, I do.
Airline industry is increasingly getting competitive. And every airline is trying to compete with its rival, wooing its customers with cheapest possible fares. So it thought that it is very unlikely to get cheaper fares that what are being offered off the counter. This statement though viable is not completely free of error. Achieving Cheap Airfares is still a reality.
I Would Get My Yorkie a hoodie.=)
i really like jetblue letting dog in the airplane!!
gooooooooddddd way!!
100 dollar little bit pricey but it's worthedd!!
woowww...
sorryy for those of animals haters =(
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