Posted December 9, 2008 by Zak Patten
Whoever thought a low-cost airline would pair up with a high-end car service that specializes in limousines? Isn't that like a frog trying to kiss a princess? In this case, not exactly. As we all know, JetBlue is not exactly a no-frills airline, even if it does operate on a low-cost business model. And its new partner LimoRes.net appeals to clients who may actually shine their own shoes (at least once in awhile).
The tie-up will allow passengers to book ground transportation through LimoRes on jetblue.com/cars with "exclusive savings." And LimoRes will be in place at most of the carrier's destinations, including Boston, Fort Lauderdale, L.A./Long Beach, New York City, Orlando, and Washington, D.C./Dulles. But is this really a good fit? I think so.
Everyone's favorite airline may generate a lot of buzz among bargain hunters, but its snazzy new terminal featuring elegant cuisine at New York's JFK airport is sure to please Wall Street's superstar traders (thanks, bailout!) at the same time.
On the automotive side of this deal, LimoRes offers a wide variety of upscale rides, from the Lincoln Town Car to Mercedes limos and even behemoths like Hummer stretches (after all, gas is cheap again). And instead of getting a cabbie, you get a chauffeur. The two could be brothers, but if you're gonna pay for a limo, you know you want the driver with the white gloves. And LimoRes isn't just some Big Apple firm—there are apparently locations in 5,000 airports throughout 172 countries. It's the perfect big-time car service for the big shot in you.
OK, you see how amazing the service is, but now you're thinking, "with the economy crashing down, is this really the time for such extravagances?" Well, this is where we see that JetBlue and LimoRes might not be that different after all. Both offer a top-notch product while simultaneously keeping budget-conscious travelers in mind. JetBlue has all kinds of $49 sales and even LimoRes is offering a "2008 Recession Discount" that features 15 percent off online bookings. And their lowest rates aren't all that bad—just $32 from LaGuardia to midtown Manhattan (though that's probably not for rides in a stretch Escalade).
It could be a fairy-tale ending after all.
What do you think? Will you splurge for a LimoRes car and driver the next time you fly JetBlue? Leave a comment below and let me know.
(Photo: Orlando Limo)
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