Posted February 20, 2009 by Katie Blais
Spirit Airlines—you know, that super tasteful and refined airline that brought us such understated promotions as the MILF sale and Hunt for Hoffa—is at it again. This time, the carrier is trying to turn its flight attendants into walking billboards for Budweiser and other alcoholic beverages.
Flight attendants, who are already a little put off by Spirit’s rather crude marketing efforts, were further taken aback when they found out their uniforms are going to resemble a cocktail waitress at a sports bar (I thought Hooters already tried their hand at an airline) rather than a safety professional.
Who is to say that Spirit will stop at advertising a cold beer, with the airline industry looking for anyway to get an extra buck these days? What else might Spirit try to sell on their employees' aprons? Hamburgers, Viagra, toothpaste, oh the possibilities are endless. What if they slap “Spirit” in rhinestones on their backsides just like those horrible velour sweat suits? Oh, I shudder at the thought.
What I really want to know is what happened to the snappy suits and hot get-ups of the flight attendants of yesteryear? I would seriously consider a career move if they still upheld the kind of class only the 70s made possible.
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