Posted February 6, 2009 by Nicki Krawczyk
Comparison shopping, in general, doesn’t ring my bells. If I’m going to get a green duvet cover, oh, I’m gonna get that green duvet right when I want it—without conducting an exhaustive search for a better price. Call me foolhardy if you will, but it’s my wallet.
And because it’s my wallet I’m willing to eschew my aversion to comparison shopping when it comes to big-ticket items; specifically, plane tickets. I may not mind losing 10 bucks on a duvet, but 200 bucks on airfare just ain’t gonna happen. Luckily and totally unbiased-ly (well, mostly unbiased-ly) I happen to work for a company that offers a way to comparison shop for airline tickets. Taking full advantage, I searched for a flight to get my mom from Milwaukee to visit yours truly in Boston at a low price.
Well, cheap flights I sought and cheap flights I found, but wait—it gets better. After I picked the airfare that most pleased my modest little income, I started the booking process and (drumroll, please) the price went down.
My cheap airfare got cheaper.
I started asking around the office a little and it seems that I’m not the first person to experience such a serendipitous little magic airfare discount. From my very informal survey (Gallup, I am not), at least a good handful of the group has experienced this more than once and, every single time, only once they began the booking process.
My best guess is that once you finish searching flights, see a price you like, and then go to book the plane ticket, the site may go back and do a final search to verify the price. With flight prices constantly fluctuating, it would make sense that sometimes they go down and the site would update with that reduced price.
Regardless of the reason, today’s travel tip: Click through to the booking process on all of the sites you’re searching. You can stop before you actually have to enter your name, credit card, and all of that but taking this extra step could net you anything from pocket change to “cha-ching!”
You’re welcome. ;-)
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