Posted April 17, 2009 by Katie Blais
Do you remember that Saved by The Bell episode in which Zack uses subliminal messaging over the PA system to get a date to the Sadie Hawkins dance? Atlanta’s Hartsfield-Jackson International Airport seems to be taking a page from Mr. Morris’ handbook by revamping some old school R&B hits.
Buying the rights for three popular (by early 80’s standards at least) dance songs, The City of Atlanta Department of Aviation tweaked the lyrics to send messages that encouraged listeners to keep the airport clean and advertised the airport's new food and retail options.
Fantastic Voyage (yes, it was a song before being covered by Coolio) by Lakeside becomes Our New Concessions. Shake Your Groove Thing and Bustin’ Loose morph into Opening Day Fresh and We’re Steady Cleaning Up, respectively. The “updated lyrics” remind passengers about keeping things tidy in a less intrusive manner than signage or that horrible robotic voice that comes on to warn you of dangers in so many transportation portals.
On top of the secret squirrel music tactics, the airport is also testing the pumping of scents through the airport, with hopes that the mixture of lavender and vanilla will aid in keeping passengers relaxed before boarding their flights, assuming there are no screaming kids, delays, lost baggage, or the any other typical flying nightmares.
So the next time you are waiting for your last-minute flight from Hot-lanta and you think you are humming along to Peaches and Herb, listen closer, and then notice the strange craving you get for a snack at the new concession stand.
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