Posted June 18, 2008 by Zak Patten
What's in a name? In the case of OpenSkies—the new mostly-business-class subsidiary of British Airways—a whole lot. When first announced, the airline's name was inspired by the new deregulating treaty that allows airlines to operate on any routes they choose between the U.S. and E.U. Today, OpenSkies might also be taken as a comment on the lack of competition in the air, particularly since the demise of all-business-class carriers Eos, Maxjet, and Silverjet.
Sure, OpenSkies only has one airplane, a 757 that holds 82 passengers, but the Little Airline That Could has big plans for that one plane. We're talking three classes of service, with the top of the line being Biz, which boasts "truly lie-flat seats." Don't want to sleep that well? No worries. OpenSkies has Prem+, which must denote its premium-economy class, because I doubt it’s a typo (unless OpenSkies is planning on professionally curling its passengers' hair en route). Last but not least (well, actually it is the least, but OpenSkies swears it's not too bad at all), is the economy cabin. There are only 30 seats (genuine leather ones) there, so you should get plenty of attention, assuming there's also a designated flight attendant (kidding!). And everyone, regardless of class, will have access to the 50-plus hours of audio and video programming on their personal entertainment systems, so that's a step up from my favorite in-flight game: staring at the back of the seat in front of me.
So where exactly will OpenSkies fly? Let's just say it doesn't have a massive worldwide route network. In fact, there are just two cities involved, but they're pretty decent ones: Paris and New York. The plan is to scale up by adding new destinations as business results allow for it. Currently on the list of potentials are Amsterdam, Brussels, Frankfurt, and Milan.
In these days of cutbacks and fee increases, any airline looking hopefully toward the future should cheer us all up. No matter what it's called.